My Role

Art Diretor.

Productive Conversations with Better-Informed Customers

Designed a 3D solution as a presentation tool with a level of visual impact that literally changes mindsets. This equipped the field sales team with a new way of talking about Microsoft solutions-- fostering one-with-one communications, in contrast to the traditional one-to-one customer conversation.

By showing how Digital Transformation applies to a specific industry, the 3D presentation also organizes content for an individualized user experience-- a core principle of Entangled Marketing. The solution now functions as a greatly-used ‘hub’ that houses all content for Digital Transformation in Health. It is fueling an increase in Microsoft’s 'Share of Life' with customers, as well as becoming a key resource for the field sales force and other partners.