Imagination at Work
Visual Designer, Interface, Strategy
GE is an American multinational conglomerate corporation incorporated in USA. In 2017, GE ranked among the Fortune 500 as the thirteenth-largest firm in the U.S. by gross revenue,
as of 2016, the company operates through the following segments: Aviation, Current, Digital, Energy Connections, Global Research, Healthcare, Lighting, Oil and Gas, Power, Renewable Energy, Transportation, and Capital which cater to the needs of Financial services, Medical devices, Life Sciences, Pharmaceutical, Automotive, Software Development and Engineering industries. The vision was to integrate Artificial Intelligence into the platform’s experience, as to dramatically enhance that experience based on insights about users’ needs. Site visitors would be presented with animated search phrases, questions and terms to incite them to engage and enter a search query of their own. In return, users received contextualized content recommendations to improve and simplify their experience, while helping move them forward in their decision journey.