Top 5 Webby Awards 2017 for the category of ‘Best Navigation/Structure
About the project
The vision was to integrate Artificial Intelligence into the platform’s experience, as to dramatically enhance that experience based on insights about users’ needs.
Site visitors would be presented with animated search phrases, questions and terms to incite them to engage and enter a search query of their own.
In return, users received contextualized content recommendations to improve and simplify their experience, while helping move them forward in their decision journey.